New Logo
Original Logo
Listenlights' logo consists of three red lines running left to right in an upward direction on the top with white background.
Simple and clean in layout, the logo symbolizes a series of electrical waves in continuous upward movement. The color red is symbolic of the energy, dynamism, passion and strength of the company. The white color signifies equality - implying impartiality & fairness. White color is symbolic of a clean slate and opens the way to creativity.
Three lines symbolize the diversity and multi-faceted nature of the company. If one observes closely, there is a slight tilt in the logo in the upward direction. The upward motion is to emphasize success and growth. The idea behind having three lines run in unison is to infuse feeling of teamwork & strength. It signifies the combined effort of all to achieve a target.
The original logo based on the waveform of electrical current forms the basis for the new logo. This signifies the core values of the company have not changed, but the company has evolved itself into a multi-faceted entity. Having a basis of the original logo was important in order to carry the core values forward.
We firmly believe that it is important to have a strong message behind any significant change. Only then the 'change' is meaningful. The logo has been designed thoughtfully keeping in mind what we wish to convey to the outside world. We have gone from a single waveform to three lines in unison showing teamwork, strength & dynamism. We have changed something which has been our face for 35 years. It was essential to bring a fresh look after 3 decades in order to infuse newness, growth and signify evolution the company has undergone.